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Client : Gillette
Project Type : Identity Design

Project Details:

Project description provided by client:
Oral-B Innovation is an in-house promotion "30 ideas in 30 days". Project was birthed to incourage in-house creativity.

Project critique by our artists: Oral B Innovation utilizes the image of a lightbulb to give the impression of creativity and the birthing of new ideas. Given the fact that the project it was designed for was meant to promote out of the box thinking, few other graphics could do have fit better.

The standard Oral B logo was incorporated as one of the ridges in the base of the lightbulb, which tied the Innovation logo in with the existing Oral B branding, while still taking nothing away from the design.

Rather than stick with the ordinary yellow that is usually associated with lightbulbs, the designer decided to use a medium blue that was analogous with the color of the Oral B brand. This results in a soothing color palette that works well with the hygiene related endeavors of the parent company, while still looking current, futuristic, and innovative.

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I am very particuliar and specific in what I like and don't like. I needed a professional design that would be the brand for my upper end jewlery line and hand bags and you did not fail me. It was exactly as I had envisioned the logo would be. My logo can stand in the same space as Kate Spade or any other big name designer. (Bet they paid a lot more for their logo, and mine is as good or better than the top designer logos out there.) Thank you. You are my design firm.
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